Mr. Taps is a really fun company that is incredibly professional and focused on design engineering. They wanted a brand that embraces both engineering and the fun. They had also already decided on a red and greyscale color pallete. After some discussion we decided to use the head of the machine as the M. From there it all fell into place.
I put together a simple website for them to show the capabilities of the robot and set up the design in such a way that it will be very easy to convert to a product sale page in case they decide to sell the robots at some point in the future.